A practical way to approach it
Start with the business outcome, then verify the underlying technical details. For home-service websites, this usually means checking content and conversion pathways alongside URL management, tracking, local relevance, and the mobile experience.
Common mistake to avoid
Do not treat a redesign as isolated visual work. A new interface can create expensive follow-up work when pages, redirects, forms, analytics, or customer questions are left undocumented.
Next step
Use an audit to establish a shared view of the existing website, the highest-priority customer paths, and the items that need protection before a redesign begins.
Request an audit